Managing Tech Through Rapid Growth: Danyel Bischof-Forsyth of 7 Brew Coffee

Danyel Bischof-Forsyth, Chief Technology Officer at 7 Brew Coffee, joined Jamie Flinchbaugh on the People Solve Problems podcast to share her experiences leading technology transformation in a rapidly growing company. With 35 years of technology experience, including 28 years at Hallmark Cards and 5 years at Tyson Foods, Danyel brings extensive expertise to her role at 7 Brew Coffee, a drive-through beverage company experiencing explosive growth.

Danyel explained that 7 Brew Coffee is expanding from 180 locations at the start of 2024 to 330 by year-end, with commitments for 3,000 future locations. Each location generates over $2 million in revenue, creating what Danyel describes as "growth like a rocket ship." To manage this rapid expansion, she has implemented both technological and human solutions. This includes daily stand-up meetings, monitoring systems for KPIs, ticketing systems, and comprehensive analytics.

The daily stand-ups, led by a certified project manager, use a Kanban board to track progress and surface issues quickly. Danyel noted that while team members were initially skeptical about daily meetings, they've embraced the practice over the past year as they've seen its value in problem identification and cross-team learning.

When it comes to problem-solving and ideation, Danyel emphasizes the importance of preparation. She actively maintains a network of fellow technologists in the Quick Service Restaurant (QSR) space to learn from their experiences. Before brainstorming sessions, her team researches industry practices and clearly defines the problem they're trying to solve.

In balancing speed with thoroughness, Danyel uses the metaphor of "pouring concrete" - distinguishing between decisions that will have long-lasting implications and those that allow for experimentation. She considers factors such as system interconnectedness, organizational impact, and reversibility when determining which decisions require more rigorous analysis.

When building her team from scratch, Danyel prioritized "high learning agility" as a key characteristic, knowing team members would need to handle diverse responsibilities in a fast-paced environment. She also strategically brought in specific expertise in project management, cybersecurity, and full-stack development.

Danyel shared a valuable lesson about coaching less experienced team members, realizing she needed to adjust her questioning approach. Rather than assuming team members had already considered certain angles, she learned to help them develop their own problem-solving framework through more foundational questions.

To learn more about Danyel Bischof-Forsyth's work and insights, connect with her on LinkedIn at www.linkedin.com/in/danyelbischof.