Steve Brown of Google DeepMind fame on Leading AI Transformation
Steve Brown has spent years helping organizations see around corners. As a former executive at both Intel Labs and Google DeepMind, where he served as their in-house futurist, Steve brings a unique perspective on what happens when rapid technological change collides with practical business reality. In this conversation, he challenges leaders to move beyond fear and cost-cutting mentality to embrace AI as a tool for genuine value creation.
Steve explains that being a futurist isn't about making predictions—that's for fortune tellers. Instead, it's a discipline of examining trends, understanding how they intersect over time, and mapping possible futures. But the landscape has grown increasingly complex. The pace of AI development has accelerated so dramatically that projecting even six months ahead has become challenging. What makes AI particularly difficult to forecast isn't just the technology itself, but the ripple effects of having powerful intelligence available on demand at low cost. As Steve puts it, this changes everything about everything.
When it comes to implementation, Steve grounds his approach in a framework he calls "possibility and purpose." He sees AI creating an enormous landscape of what's possible, but warns that the real leadership challenge is figuring out what not to do. By finding the intersection between corporate purpose and this expanded possibility space, organizations can focus their efforts where they'll create the most value.
Steve offers a fresh perspective on AI's relationship with human qualities, such as empathy. While acknowledging that AI simulates rather than truly experiences emotions, he points to promising applications like AI therapists that can reach people who would never seek human help. The key is understanding when simulation serves a genuine need versus when it creates friction in developing essential human skills—like learning to navigate relationships and failures.
The heart of Steve's message centers on reimagining AI not as a replacement for humans, but as a collaborative teammate. He describes three types of AI agents organizations should consider: offload agents that handle boring repetitive work, elevate agents that amplify human capabilities, and extend agents that enable people to do things they couldn't do before. This framework transforms workforce planning from a zero-sum game into an expansion strategy. Steve points to Jensen Huang's vision at NVIDIA—growing from 30,000 employees to 50,000, supported by 100 million AI assistants—as an example of thinking about amplification rather than reduction.
Steve argues that AI project failures typically stem from three core issues: immature technology, poor change management, and messy data. Organizations succeed when they start small with bounded projects, balance short-term wins with medium and long-term initiatives, and treat AI implementation as fundamentally a change management challenge rather than just a technology deployment. He emphasizes that everyone owns the AI transition—from line of business to HR to IT—though having a Chief AI Officer can help drive the organizational transformation required.
Rather than obsessing over traditional ROI calculations, Steve encourages leaders to focus on the human challenges that AI can solve. When the average knowledge worker spends 32 days per year just searching for information, cutting that time in half represents massive value that goes beyond simple efficiency metrics.
Learn more about Steve's work and access his several resources:
AI Resources
https://beacons.ai/aifuturist
AI Course
https://www.stevebrown.ai/ai-course
AI Workshops
https://www.stevebrown.ai/workshop
Keynotes
https://www.stevebrown.ai/keynotes
YouTube
www.youtube.com/@futureofai
Amazon book “The AI Ultimatum: Preparing for a World of Intelligent Machines and Radical Transformation.”
https://a.co/d/1YoFV5C
Connect with him on LinkedIn at https://www.linkedin.com/in/futuresteve/
